We are the luckiest generation to witness Artificial Intelligence in its full swing. And its power has transformed the web design field for us.
It can help us do things we did not imagine, but human input will always be essential.
The word AI has intrigued the levels of curiosity in the human mind.
Let us take a look into how AI has transformed Web Design like it was never before.
1. Talk to Chatbots Just like a Friend
There is a chatbox at the bottom right when you are on various websites, asking to assist you, right? It is a glimpse of what artificial intelligence is.
A chatbot appears to be a real guide assisting you on the website.
This bridges the gap between the user and the platform by giving them a space to reach out if they are stuck somewhere.
It enhances the user’s experience making him want to explore more features.
If you want to browse through a particular product or service, connect with the chatbot. If you need an answer to your queries or need an expert opinion, the chat box is at your service.
With even more advancement, the conversations appear natural, and you will not be able to make a difference whether it is a man or a machine.
2. Mechanize Manual Processes
With AI, you can easily capitalize on mechanical processes.
Especially when you are starting your business and thinking of an online platform, you do not have to build it from the ground.
There are AI tools that are like a drag-and-drop system. You can just drag and drop the elements you need on the website at the desired place.
There is no need to code for every textbox, or picture box anymore. You save up all of your time and effort and focus more on the creative element.
Moreover, a few months down the line, if you decide to meddle with the layout, you can do it with ease instead of having a huge amount of downtime while you write the code of each entity again.
3. Perform Backend SEO
When you are building a website of your own, words, imagery, and videography play an essential role in making your business reach the masses.
AI can help complete the tedious tasks of finding the right set of keywords as per the content strategy.
Moreover, it will prompt when you are not using the right keywords and perform all kinds of character checks for the meta descriptions and titles.
The alt texts of the images, tags of the write-ups, and similar basic requirements to help your website stand out in the SEO world are taken care of by AI tools.
It will even give you suggestions based on how the content is written, whether there is a balance between text and imagery or not.
You can use them to improve SEO and make your website rank better on search engines.
4. Personalize User Experience
There are AI tools that save user preferences and capture their browsing behavior.
This helps the website analyze what gender, age group, and financial background the user belongs to and accordingly presents the layouts and designs on the website.
However, the website has to take permission from the users to capture the information and provide them with a customized experience when they visit the website. This will include applying certain filters and showing the user the products and services that fall into his area of interest.
AI tools can work on the design of the website for both personal and commercial use.
Moreover, this will just take several minutes, and you will have your web pages up and running in terms of design.
5. Automate Data and Analytics
Imagine how time-consuming it can be to fill in data in each row and a column about every single user visiting your website.
Instead, an easier way is to let AI tools take charge and do it for you.
You can simply apply filters based on the region that you are looking for.
Moreover, you can categorize your audience based on their information and pick what is useful for you to understand the performance of your website.
Further, you can also access infographics that help you follow the trend and visualize how your platform appears to a larger audience.
With every action you take, you can see whether the traffic, session time and sign-ups are increasing or not, as these visitors can be your potential customers.
Once you have the data, you can try converting them.
6. Optimize Voice Search with AI
These days it is common to see people talking on their phones instead of through their phones.
It is because searching online with voice is much faster and easier than typing it all.
Therefore, AI assistants have picked up local languages and can answer you most naturally. It often leaves the users in surprise but resolves their queries at a faster pace. This could not have been possible without AI.
When you visit a website and figure out how it functions, the best way is to use these virtual assistants and navigate to the right places.
For instance, when you are commuting or looking for a place online, voice search acts to be a boon.
Moreover, it boosts the SEO of a website and improves its ranking on search engines like Google.
7. Plus for Beginners
If you are just starting your career or business in web design, artificial intelligence has a huge role in elevating your confidence.
It would assist you like an honest employee performing all the tasks appropriately and in no time.
Further, if you are skeptical about stepping into the competition, you can relax a little bit. AI works the same way for beginners as well as experts in the field.
Building your website is, in fact, one of the best ways to learn the functioning of AI. You learn, implement and learn simultaneously.
This even gives you more scope to keep up with upcoming advancements in technology.
8. Let AI Train Itself
AI creates code snippets for different entities on the web.
When a human writes code, there are higher chances that it will have errors. In addition to that, it will be a slow process.
However, when the role of AI comes into the picture, it knows how to make the codes error-free in no time.
It sets the basic foundation for you, which you might have been struggling to create.
This not only saves time but also is cost-friendly. The company does not have to invest in training someone to develop the code.
Moreover, the process of automation is a smarter way ahead.
9. It Helps in Simplifying Complexities
Let’s say you have a website that works well for the domestic market. Now, you need to tap into the international market.
For this, the basic structure and web design remain the same. All you need to do is override certain functions concerning that particular region.
If there was no Artificial Intelligence at this time, imagine how tedious it would be to write the codes again for a similar web design. It would have been like starting a new project from scratch with all possibilities of errors and bugs.
This is one of the major benefits that AI has brought to you.
10. Perform Surveys with AI
With Artificial Intelligence, you can easily get to know the nitty-gritty of the website.
If you have built a basic setup and your platform is working fine. But there are no conversions. That means the problem lies somewhere.
How will you find it manually? Thanks to AI. It can lend a helping hand and do it for you.
Based on what AI tools highlight, you can make your website robust and take a peek into the key insights that would otherwise have been unexplored territory.
You can know everything, from the user’s budget to the frequency of them purchasing similar products, etc.
Brice Decker Is a marketing specialist in Houston, TX who works as a strategic director for Haitna. He works closely with the SEO team to produce content for content marketing, CRO, and blog marketing.