Keyword research is an important part of search engine optimization strategy and having the right tool for this enhances your site visibility on Google search engine result page. With the abundance of so many tools, it could be difficult to determine which keyword research tools are the best match to your needs. In this post, we are going to take a look at different keyword research tools available in the market nowadays. Also, we will also be discussing the importance of keyword research and the best keyword research tools.
What is Keyword Research and its Importance:
The key component of any successful search engine optimization(SEO) is keywords and the benefits of SEO are as vast as a person can think. They are the main phrases and words that users enter into search engines like Google while looking for data, goods, and services. If you want to rank your content well in search engine results pages (SERPs) then it is necessary to understand keywords. Below we have mentioned a few reasons why keyword research is so important.
- To improve the rankings of websites.
- To understand your audience.
- Finding new opportunities.
- Creating effective content.
Best Keyword Research Tools Worth Your Time:
1. Google Keyword Planner:
Google Keyword Planner provides the feature of researching keywords related to our topic and its search volume on the search engine. It’s a great beginner tool for keyword research especially if you’re just getting started with SEO. It provides you a list of related keywords and their search volume as well as their competition level and bid. Google keyword planner is totally free forever even if you don’t use Google AdWords. It provides two main features, the first one is for discovering new keywords and the second is to get search volume and forecast.
The “discover new keyword” feature works as you enter a seed word and then it generates keyword ideas along with monthly search volume, competition, bid range, and Ad impression. On the other hand search volume and forecast help you in planning your paid ads and budget in advance.
Some features of Google Keyword Planner are mentioned below:
- It provides a Geographic targeting feature that allows you to filter keyword search data by location and enables you to focus on specific geographical areas for your content.
- This tool provides an estimate for the cost per click (CPC) and the level of competition associated with each keyword.
- Apart from your initial keywords, Google Keyword Planner recommends additional related keywords and phrases that people are searching for.
- Google Keyword Planner provides estimated click performance and conversion rates for keywords to help you evaluate the potential impact of your advertising campaigns or content strategies.
2. Semrush:
Semrush is an advanced tool that can help businesses and individuals improve their online presence and visibility. It has a wide range of features including keyword research, site audit, and competitor analysis. Semrush is the best choice for anyone who wants to improve their SEO strategy. It is an all-in-one digital marketing tool that provides comprehensive data and insights to optimize online visibility and drive traffic to websites. Semrush is widely known as one of the top analytical tools in the industry and is trusted by more than 7 million marketing professionals worldwide.
It is easy to navigate in so that users can quickly access the information they need to make instant decisions. It has a feature of competitor analysis by which you can monitor your competitor’s online presence. You can get insights into their strengths and weaknesses and adjust your own strategy accordingly.
Some key advantages of Semrush are mentioned below:
- SEMrush provides a comprehensive backlink analysis tool that allows users to evaluate their own backlink profile or discover the backlinks of their competitors.
- It provides a feature of detailed reports that can help users identify areas where they need to improve.
- SEMrush provides various other tools for social media marketing, advertising analysis, market research, and more. It also offers customizable reports and dashboards to visualize and track the effectiveness of digital marketing campaigns.
- One of the standout features of SEMrush is its ability to conduct detailed competitor analysis. By entering the domain of a competitor, users can uncover valuable information such as keywords their competitors are ranking on, their backlink profile, and their top-performing content.
3. Moz Keyword Explorer:
With the increasing competition in online marketing, having the right set of keywords is essential to stand out from the crowd and that is exactly what Moz is used for. Moz is a popular keyword research tool that offers features of keyword research. It allows you to research keywords, analyze your competitor’s rankings, and track your own rankings. It also provides you with information on the search volume, competition level, and cost per click of each keyword.
Moz Keyword Explorer simplifies the process by providing comprehensive insights into keyword performance and difficulty levels. This enables users to identify high-potential keywords that are not only relevant to their business but also have a chance of ranking well in search engine results. One of the key features of Moz Keyword Explorer is its accuracy in providing search volume data. It retrieves precise search volume metrics from Google to give users a clear idea of how frequently a keyword is searched. This helps in determining popular search terms and gaining a better understanding of user behavior.
Some features of Moz Keyword Explorer are mentioned below:
- Moz has a feature of keyword difficulty analysis that helps users find how difficult it would be to rank for a keyword.
- It allows users to search for keywords and view important metrics such as search volume, difficulty, and organic click-through rate.
- One of the most important features of Moz Keyword Explorer is SERP analysis. This feature allows users to see which websites are currently ranking for a particular keyword and what content they are using.
- Another noteworthy feature of Moz Keyword Explorer is its ability to prioritize keywords. By assessing metrics such as opportunity, importance, and potential the tool helps users decide which keywords to target first.
4. Ahrefs Keywords Explorer:
Ahrefs Keywords Explorer is a tool provided by Ahrefs and it is a popular SEO software suite. It allows users to do keyword research and find new keyword ideas for their SEO campaigns. The tool provides various metrics like search volume, keyword difficulty, and click-through rate (CTR) estimation. It also offers related keywords, phrase match keywords, questions related to the keyword, and more.
Ahrefs Keywords Explorer helps users find keywords that have the potential to drive organic traffic to their websites and improve their search engine rankings.
Some of Ahrefs Keywords Explorer’s key features include:
- This tool provides a vast database of keyword ideas related to a given topic. It generates thousands of keyword suggestions and shows relevant metrics such as search volume, keyword difficulty, and return rate.
- Ahrefs calculates a keyword difficulty score for each keyword and indicates how hard it would be to rank well for that keyword.
- It provides an overview of the top-ranking pages for a specific keyword. Users can analyze important metrics like traffic, backlinks, and domain ratings of competitors.
- It provides Advanced Filtering so the Users can filter keyword suggestions based on specific metrics like search volume, keyword difficulty, clicks, clicks per search, and return rate.
5. Google Trends:
Google Trends is a tool that provides a feature that shows the popularity of search terms on Google Search. It allows users to explore and analyze global search patterns over time. This tool provides information on how search interest for specific terms has changed over time as well as regional interest and related queries. It can be used by marketers, businesses, journalists, and researchers to track trends, understand the popularity of certain topics, identify seasonal patterns, and make data-driven decisions based on search trends.
Additionally, Google Trends can be utilized to compare the popularity of multiple search terms and visualize the data with interactive charts and graphs. It also provides data on regional interest, allowing users to view search trends for specific countries, states, or cities. This functionality is beneficial for businesses targeting specific geographic areas as it helps them understand where their target audience is located and what they are searching for.
key features of Google trends are mentioned below :
- It provides a feature that users can explore search trends by entering specific keywords or topics. They can analyze the popularity of a particular search term over time.
- Google Trends enables users to view the top trending searches in real time. This feature enables users to search for the latest popular topics and understand what people are currently searching for.
- It allows users to compare the popularity of different search terms and see how their search interest has evolved over time.
- Google Trends provides visual representations such as line graphs and maps for explaining search interest over time and across regions. These visuals make it easier for users to understand and interpret search trends.
6. Keyword Generator:
A keyword generator is a tool or software that helps users generate a list of relevant keywords or phrases that are commonly used in search engine queries or related to a particular topic or industry. These generated keywords can be used for SEO (Search Engine Optimization) purposes, content creation, advertising campaigns, and more. Keyword generators typically take input from users such as seed keywords, target audience, or website URL, and provide a list of suggested keywords based on search volume, competition, and relevance.
Optimizing content with relevant keywords helps websites rank higher in search engine results pages (SERPs) and increases the chances of attracting organic traffic and potential customers. A keyword generator simplifies the process of keyword research by providing suggestions and analyzing data related to search volume, competition, and trends. It uses algorithms and data from search engines to generate a list of keywords that are relevant to a specific topic or industry.
Some of Keyword Generator’s key features include:
- It helps users find relevant keywords by providing suggestions based on their input.
- Generates longer and more specific keyword ideas that target niche audiences and have less competition.
- It offers keywords specific to certain locations that allow users to optimize their content for local search.
- It also recommends keywords that should be removed from campaigns to avoid irrelevant traffic.
7. Long Tail Pro:
Long Tail Pro is a keyword research tool that helps users find profitable and less competitive keywords. It helps users generate long-tail keywords based on their root keywords and provides data on search volume, competition, and other key decision-making factors. This tool helps enterprises and marketers to uncover niches and target more specific and targeted keywords to rank higher in search engine results. Long Tail Pro also offers some additional features like rank tracking, competitor analysis, and backlink analysis to further optimize SEO efforts.
Long Tail Pro also provides additional features such as domain analysis and competitor analysis, interface, and comprehensive data. It is widely used by SEO professionals, bloggers, and online marketers to optimize their websites for better search engine rankings and targeted traffic.
Some of Long Tail Pro’s key features include:
- It provides detailed information like search volume, keyword difficulty, and potential profitability.
- It helps users to identify their competition and develop strategies to outrank them.
- Long Tail Pro offers a feature to analyze a website’s backlink profile. Users can discover the sources of their competitor’s backlinks and find opportunities to build high-quality backlinks for their own websites.
- It provides accurate and up-to-date rankings data, helping users monitor their progress and make good decisions.
- Long Tail Pro provides a quick way to check if the corresponding domain name is available. This feature allows users to find and register domains that are available.
8. Serpstat:
Serpstat is an all-in-one SEO platform that offers a variety of tools for keyword research, competitor analysis, and website auditing. It helps optimize websites for search engines and improve their visibility in search engine results pages (SERPs). Serpstat provides data on organic and paid search, backlinks, and rank tracking among other features. It is commonly used by SEO professionals and digital marketers to improve search engine rankings and drive organic traffic to websites.
Serpstat helps users monitor their website’s ranking positions for specific keywords over time. It provides historical data, shows fluctuations in rankings, and allows users to track progress and make necessary changes to their SEO strategies. Serpstat offers an API that allows users to integrate its data and features into their own applications or systems. It enables customized data extraction, reporting, and analysis.
Some of Serpstat’s key features are mentioned below:
- Serpstat helps users find relevant keywords to target for their website or content. It provides a comprehensive analysis of search volume, competition level, and cost-per-click (CPC) for keywords.
- By using Serpstat users can analyze the backlink profiles of their own website or their competitors’ websites. It provides information about the number and quality of backlinks, anchor texts used, and referring domains.
- Serpstat allows users to compare their website’s performance with that of their competitors. It provides insights into the organic and paid search keywords used by competitors, their backlink profiles, and ranking positions.
- Serpstat offers a content ideas generator tool that helps users find popular and trending topics related to their industry. It provides insights into the content that performs well on search engines and social media.
9. SE Ranking:
SE ranking is a powerful search engine optimization platform that provides businesses and website owners with the necessary tools to improve their search engine rankings. It offers a wide range of features and functionalities that make it a valuable resource for anyone looking to increase their online visibility and drive more organic traffic to their website.
One of the standout features of SE ranking is its keyword rank tracking tool. This tool allows users to track the performance of their keywords in search engine rankings across various search engines and locations. It provides in-depth analysis and reports that help users identify areas for improvement and implement effective strategies to climb up the rankings.
SE ranking also offers a comprehensive website audit feature that checks the health and performance of a website. It examines various aspects such as on-page optimization, broken links, duplicate content, and loading speed, among others. This audit helps users identify issues that may be hindering their website’s performance in search engine rankings and provides recommendations on how to fix them.
Some of SE Ranking’s key features include:
- SE ranking provides a backlink monitor and analyzer that allows users to keep track of their backlink profiles, analyze the quality and authority of the backlinks, and discover new link-building opportunities.
- It provides a comprehensive keyword research tool that allows users to discover new keywords and assess their potential traffic and competition levels.
- It has a feature that allows you to Schedule and manage your social media posts across multiple platforms.
- SE ranking provides a feature that Analyzes your website’s SEO performance by checking technical and on-page optimization issues.
10. KWFinder:
KWFinder is a comprehensive and reliable keyword research tool that offers valuable insights and helps users find profitable keywords. It has a user-friendly interface, accurate data, and a wide set of features. KWFinder is the best choice for businesses and individuals who are looking to enhance their SEO strategies and improve their online visibility.
KWFinder offers various filters that allow users to narrow down their keyword research to specific regions and languages, making it a versatile tool for both local and global SEO campaigns. By using its SERP analysis feature, users will get a detailed overview of the top search results for a specific keyword, analyze the competition, and plan their SEO strategy according to it.
Another awesome feature is its ability to generate keyword ideas. By entering a seed keyword or a specific topic, KWFinder suggests related keywords that users might not have considered. This helps users expand their keyword research and discover opportunities.
Some of KWFinder’s key features include:
- KWFinder allows users to find hundreds of long-tail keyword ideas with low SEO difficulty and high search volumes.
- It provides a detailed analysis of the search engine results page (SERP) for any keyword, including organic search results, paid ads, and other related data.
- It allows users to monitor keyword trends and search volume changes over time.
- KWFinder provides a keyword difficulty score that indicates how hard it would be to rank for a specific keyword.
Final Verdict:
There are several excellent keyword research tools available in the market that can automate the process of keyword research and make it more efficient and accurate. After thorough analysis and evaluation, it is clear that the top keyword research tools include SEMrush, Ahrefs, Google Keyword Planner, Moz Keyword Explorer, Long Tail Pro, and many more. Each tool offers unique features and functionalities to suit different needs and budgets.
Ultimately, the best keyword research tool depends on individual preferences, budgets, and specific business needs. By utilizing these tools, businesses can gain a competitive edge, drive targeted traffic, and achieve better search engine rankings.